And we’re live! Welcome to PlusPlus
Have you heard about PlusPlus yet? PlusPlus is a new initiative of ICCO, Solidaridad, Truvalu and Lendahand. A new crowdfunding platform where you can invest directly in entrepreneurs in the agriculture and food value chain in Africa, Asia or Latin America. After 2 years of preparations, the platform was launched in August. We are very happy to introduce to you: PlusPLus.nl!
Investing in impact
Small and medium sized businesses (SMEs) in agriculture and food value chains play an important role in the economy of many African, Asian and Latin American countries. Investing in these SMEs allows them to grow. This not only benefits these businesses, it also creates new jobs, enhances food production, provides better income for many and gives a boost to the local economy.
While investing in agri-SMEs creates social impact, access to the necessary finance is difficult for these entrepreneurs. They are too big for microfinance, yet too small or high risk for loans from a regular bank. PlusPlus bridges this gap by connecting them to investors in the Netherlands who provide them affordable loans. Your investment lets them grow!
A gift that keeps on giving
To invest, you don’t have to wear a suit or have cash under your mattress. On our platform you can invest as little as € 50. You select which entrepreneur you want to invest in, and how much. Once the total loan amount is raised, the entrepreneur receives the loan and invests it in their business. Whichever entrepreneur you invest in, you always create impact.
The entrepreneur pays back the loan in installments. After repayment, you can keep your money, or you can invest it again, creating even more impact with the same amount. By investing in these entrepreneurs, you give money meaning.
“ICCO helps farmers and small businesses grow. PlusPlus is the logical next step. By providing the necessary investments, these agri-businesses can expand further and reach more scale, which creates new jobs and boosts the local economy. For ICCO, PlusPlus is an innovative new addition to our strategy towards a world without poverty.” Sybren Attema, CEO ICCO Cooperation.
Visit PlusPlus.nl and meet our entrepreneurs. The website is currently only available in Dutch, but and English version will be available very soon. We look forward to seeing you there!