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Connections between rural and urban will offer better opportunities to youth and peasants in Latin America

ICCO Latin America with the support of the International Fund for Agricultural Development (IFAD) will implement for the next 2 years a project for 2.3 million euros that will connect rural areas with urban ones through an innovative intervention that will generate employment, entrepreneurship and healthy diet for young people, women and peasants.

Connections between rural and urban will offer better opportunities to youth and peasants in Latin America

In the countries where the project will be implemented (Bolivia, Colombia and Honduras), rural youth face exclusion and inequality in the social and economic field (unemployment, limited access to education and technical training and professional), as well as serious nutritional problems.
The project seeks to minimize the historical gap and at the same time allow improvements in the quality of life of men and women peasants, by supporting entrepreneurships and the young people role as dynamizers of the agrifood value chains both at origin and destination, creating better and more efficient forms for production, promoting healthy consumption and awareness, and taking advantage of the potential of agritourism.

The project also promotes the creation of youth employment and the improvement of the nutrition levels of this social group and its environments by strengthening rural-urban links with the gastronomy and hospitality sectors.

The main activities include:

  • training in networks, platforms, applications and service technologies oriented towards technology innovation through collection of mobile data, use of geographic information systems to improve nutrition, production, marketing and the design and online launch of products and services;
  • the design and launch of online systems linked to the demand for services and products, as well as the supply of services for the dissemination of enterprises and the generation of evidence for political incidence;
  • the development or strengthening of technological ventures or start-up of young people for the generation of economic income in hotel chains and agricultural companies; and
  • events of dissemination, training and/or exchange of young people related to data technology innovation in each of the countries in which the programme is implemented.

The expected outcomes of the project are:

  • 1.050 young people direct beneficiaries of the project trained in knowledge, use and development of technological resources that allow them to access data and information on healthy nutrition, territorial productivity, commercialization and political influence.
  • 2.230 young direct beneficiaries of the project have better life opportunities after participating in a comprehensive training program and soft skills in the following sectors: gastronomy, with a focus on the valorization of local production and nutritious, healthy and sustainable diets; and hospitality, with a focus on urban-rural integration for entering the labour market.
  • 446 young direct beneficiaries of the project increase their income by 20% through the offer of their services in their territories, improving their link with other rural-urban public and private actors to join a model of comprehensive entrepreneurship training.
  • The intervention models and their applied methodologies have been systematized for their socialization, inclusion, replication and scaling-up at broader levels by IFAD and other public and private sector programs.

With projects like this, ICCO reinforces its regional programmatic strategy that consists of fostering new connections between the rural areas and the cities that results in better job opportunities for young people, greater economic empowerment of vulnerable communities and a strengthening of agri-food systems aimed at climate resilience and food security.