Hernan Franco is a Colombian businessman, father of three. With 35 years of experience in the tourist sector, he decided to open his own hotel, located on the Chapinero area, near the center of Bogota. At his hotel, for years he noticed tourists going into their rooms with young Colombian women, but he knew nothing about commercial sexual exploitation and its consequences. Hernan felt that something wasn´t right, but he didn´t know what to do and at the same time, he felt impotent because he didn´t have the legal tools to deal with this situation that was going on at his hotel. Sexual tourism in Colombia is a phenomenon and a social problem that has been growing, and which affects the most vulnerable population: children and teens that fall for false work offers and promises for fast money. In the cities of Bogota, Cartagena, Medellin and Cali, millions of tourist visits are registered per year, and many of them buy tourist packages over the internet. There are tourist packages that offer sexual services from minors and online catalogues offered by hotels and hostels for locals, but mainly for foreigners. It was through the RENACER foundation, partner of the program DOWN TO ZERO that Hernan found out about ‘THE CODE’, an international certification aimed at hotels that want to increase their prestige and make it known to their clients that they are against CSEC (Commercial Sexual Exploitation of Children). ¨When I found out about ‘The Code’” through the RENACER, I understood that it is a way of having a protective shield for children, and when our guests visit our website they will know how committed we are against Commercial Sexual Exploitation”. He mentions that RENACER gave him the technical assistance to access The Code and to know how to behave in the face of any situation of identified CSEC. “The main benefit from the adoption of this code for me, the employees and the company is generating conscience in our clients, that we are committed to the construction of sustainable and responsible tourism and that the core of what we understand as development is our children and adolescents. Now we have a more cautious, critical and watchful eye for fighting CSEC¨, states Hernan. In order to access The Code, the hotels go through a process of training for their staff for the prevention of CSEC and for alerting about it to the competent authorities. The hotel still participates in preventive actions against CSEC and is a reference for other hotels in the district. Hernan says that, thanks to this whole process of follow-up for the adoption of good practices for the protection of children from commercial sexual exploitation, today he has a work-team that is knowledgeable of and committed to the issue and that any member of his staff is trained to identify and denounce this crime.