Geodata for Agriculture and Water: SMARTSeeds Indonesia

SMARTseeds is a consortium of public and private partners who will implement a financially sustainable information service that supports 100,000 vegetable (chilli, tomato and cucumber) farmers to increase their production, income, food security and to reduce the inputs of water, fertilizer and pesticides. Weather, advisory and market information services will be provided to smallholder farmers via SMS services.

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  • ID: NL-KVK-56484038-C_006168
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Consumer spending for urban dwelling Indonesians on fresh horticultural products compared to rice increased from 50% in 1994 to 100% in 2007. Nevertheless, Indonesian per capita consumption of fresh fruit and vegetables is still below the recommended level set by the United Nations Food and Agriculture Organization (FAO). The growing trend on increasing consumption of fresh fruit and vegetables as the positive health effects become more apparent indicate a promising market for both local and foreign producers. However, the country’s reliance on imports highlights the declining competitiveness of Indonesia’s domestic horticulture sector. The sector needs to reduce its reliance on imports to be able to take advantage of this growing demand.

Chili, tomato and cucumbers are among the main vegetable products of Indonesia and are important sources of farmers’ income. In recent years, vegetable farmers in Indonesia have been highly affected by changes in climate, weather patterns and availability of water. Additionally, many farmers lack market access and information, as well as technical support services for vegetable farmers which, in combination, have resulted in the inconsistent quality of vegetables produced.

With Indonesia’s steadily growing population, the government is aiming to achieve food self-sufficiency through improved farming techniques by promoting climate-smart agriculture, efficient use of inputs and increasing the knowledge of farmers on Good Agricultural Practices (GAP).
This project aims to provide a financially sustainable information service that supports 100,000 vegetable farmers increase their production, income, food security and reduce inputs of water, fertilizers and pesticides in 3 Indonesian provinces and 14 regencies. There are THREE information services that will be provided:

1. Crop Calendar via SMS – recommendations for vegetable farmers on what type of vegetable to plant and when to plant it – addressing issue of inconsistent use of crop plan due to climate change

2. Good Agricultural Practices (GAP) advice via Mobile App – recommendations for site-specific practices on: site selection/management, seed selection, pest and animal control (pest/disease diagnosis and treatment)

3. Market information via SMS and Mobile App – SMARTseeds market information provides up-to-date information on buying price for vegetables and vegetables available (type, volume and quality) in each area for selling.
Geodata for Agriculture and Water: SMARTSeeds Indonesia

Target group

100,000 vegetable farmers (specifically chili, tomato and cucumber smallholders)


Significant investments are made on hardware, software and knowledge building during the first 3 years to set up the SMARTseeds service. After the development, marketing and launching of SMARTseeds during the latter part of Year 1, the number of users and corresponding turn over will progressively increase. Therefore, SMARTseeds services will become sustainable, or cash flow from operations will become positive, in the early part of Year 4 (after the project ends). The yearly subscription fee for the mobile application will be EUR 7.00 (which is 42% lower than what users were willing to pay according to market research).

Goals overview

- Food Security & Sustainable Consumption (Other)
- Economic Empowerment (Output)
- Economic Empowerment (Outcome)
- Economic Empowerment (Impact)
- Other (Other)
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